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5
Essential reading for Democratic campaign managers
Format: Kindle
For decades it has frustrated me that, while most of the country shares Democratic beliefs over Republican ones, Democrats keep losing elections. Why?
Because the very values Democrats hold dear...taking the higher road, trying to stay "above the fray", concentrating on issues over personalities...fail to speak to the emotional brain that makes most voters' electoral decisions. Whether it's the language they use while failing to understand its connotations, over-handling by committees that blunt the message, or simple refusal to debate some topics at all (abortion, gun control, race) thereby defaulting on them to the Republicans, Democrats systematically undermine their own campaigns.
Westen's book is must reading for every Democrat who wants to hold public office! Thus, the five stars.
On the other hand, Westen makes his point clearly and firmly in the first third of the book, and then beats us over the head with it, taking us point by point through campaigns, tweaking the information endlessly, and frankly, about halfway through I started skimming and eventually put it down. "I get it already!" I thought, and moved on.
Also, this is horribly produced ebook. It's obviously scanned from a printed copy and poorly proofread, it at all. When Westen talks about the perception of the word "gull" and how it affects elections, you have to read a bit to understand that it's the word "gun" he's talking about! Words bizarrely split, words run together, bizarre punctuation and misspelling due to OCR errors are rife on every single page.
Furthermore, the type looks like bad photocopying with the machine set on "light." Ugly, ugly, ugly. Yet the publisher (Hatchette) charges nearly as much for the ebook as for the print book, which I'm sure looks a lot better. It couldn't look any worse.
If I could, I'd rate it "five stars" for the content, downgrade it to "three stars" for being redundant, and finally give it "one star" for being so terribly produced.
That first third of the book, though, is so important for Democrats to understand (the Republicans already have a masterful grasp of it) that I went with the "five star" rating.
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Reviewed in the United States on September 10, 2011
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5
A Great Awakening
Format: Kindle
Political Brain offers a profound and enlightening roadmap to reboot and reconfigure the Democratic Party and campaign strateies. The new and innovative discipline offered up should be mandatory reading for anyone running for any office.
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Reviewed in the United States on January 27, 2025
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5
A Bitter Pill, but Much Needed Knowledge
Format: Kindle
Its thesis is that we, as humans, are predisposed to emotional, gut-level decision-making. Although most liberals will not want to accept this, author, Drew Westen, makes his case so well even the most inveterate ostriches must pull their heads out of the sand. We believe first, then we seek to support our beliefs. How we come to believe is a complex interaction of genetics and environment, which Westen makes no effort to reveal. What he focuses on is the counter-productive illusion that facts and issues matter more than the emotions underlying the principles we value most in life. And Westen disabuses the reader of this illusion quite completely, giving examples of what should have been said and what should have been done in Democrat campaigns in response to Republican attack. As a psychologist, Westin teaches us how the human brain works and why it is important for liberal politics to know how it works before selecting a candidate and mounting a campaign.
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Reviewed in the United States on June 23, 2013
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3
good to a point
Format: Paperback
basically what could help democrats win.all well and good,but that side has much of the same donors(drug companies,defense contractors,oil industry,etc.)as the republicans.THAT'S why they don't push back fundamentally.
one of my big problems with the author is his unapologetic.uneducated islamaphobia.he sounds like george bush when he mentions muslims actually.he fell for the propaganda.instead of drinking the koolaid of the cult,he should sip from the tea of informed tact.
i know right-wingers wear their stances/prejudices on their sleeves,but the problem with the liberal side is the smugness they can exude towards everyone else,when,let's face,they're no better.they went to college to deepen THEIR prejudices with a more expanded vocabulary.
otherwise,it's interesting from a psychological standpoint on how and what moves the masses.again,it's worth it to a point,just keep in mind that he's a bit of a meathead
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Reviewed in the United States on November 22, 2020
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4
The one-stars miss the point:
Format: Hardcover
Thomas J. Farrell and I may be two of a small handful who actually have read Aristotle's Rhetoric. There are good reasons for this. Aristotle's rhetoric is useful to know historically, and gives one the aroma of scholarship, yet only in the sense of one's being well-read but not particularly useful.
Westen's point is that Democrats are starving for useful rhetorical advice. Grounding ourselves in material some 2,300 years old is just not sufficient. cglambdin also missed the whole point, but more bluntly and therefore clearly.
I would paraphrase Westen's major point as being: as long as you go around thinking "reason, good/everything else, not so good," you lose. Not only do you lose, you DESERVE TO LOSE.
Why?
In a democracy, "nobody likes a smartass." The corollary to this is: "if you don't know the difference between being smart and being a smartass, you're probably the latter." Now to an ancient aristocrat like Aristotle, the distinction wouldn't have mattered. In the United States of America, it should matter to everyone aspiring to leadership.
We common folk expect our leaders to resonate with our values and life conditions. We don't care whether your blood runs a bit blue (as with the Kennedys) as long as you can be with us in spirit when you need to be. It's only polite.
In 1992 the smartass class had great fun with Bill Clinton's "I feel your pain" comment, but missed the point that Clinton resonated while President Bush the First's glance at his watch during the same town meeting debate ended the campaign then and there.
Drew Westen evokes what I considered state of the art in the communication field when I was in graduate school twenty-five years ago. Because he's a psychologist, and also not a smartass, I didn't expect him to bring up the theoretical language of people ranging from George Herbert Mead to Kenneth Burke. Rather, he demonstrates their insights! We get it! His work also fits well in the tradition of Walter Fisher's groundbreaking
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Two things about Westen's book take off a star. Yes, he does meander. Also, his repetitive bashing of Bob Shrum comes off, at last, as an extended hard-sell advertisement for his own political consulting business. Perfection is elusive. Nevertheless, The Political Brain is doggone useful!
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Reviewed in the United States on July 27, 2007