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The Kelloggs: The Battling Brothers of Battle Creek***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be" Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid" Sherwin Nuland, The New York Times Book Review, front page) the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of
***2017 National Book Critics Circle Award Finalist for Nonfiction***"What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review, front page)--the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil"). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.
Binding Type: Paperback
Publisher: Vintage
Published: 07/10/2018
ISBN: 9780307948373
Pages: 544
Weight: 1.10lbs
Size: 8.10h x 5.30w x 1.20d
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4.4 ★★★★★
Based on 1654 reviews
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★★★★★ 4
Overall sound thesis worthy of thoughtful consideration
Format: Kindle
Choudary’s book has the tag line, “Who wins when AI restacks the knowledge economy.” While the book is annoying in sections, vague in others, and prone to jargon in yet more locations, the basic thesis is sound and compelling. It’s worth considering.
Choudary’s main argument is that the winners after AI technology is widely adopted will be those who take a systems view of their business rather than simply upgrading individual elements within it. He backs this with several examples based on past technological disruptions and hypothetical case studies. He argues that the best advantages from AI will come from improved communication and managing risk. He supports these arguments reasonably well within the chapters. He also includes 10 Takeaways at the end of each chapter, which is extremely helpful for recapping and making sure the reader understood the thesis.
What gets annoying is Choudary goes back to the same case studies again and again and again. I reached the point of saying, “the horse is dead. Please stop flogging it.” Next, some of his arguments about things like “managing risk” are vague—there’s not enough about specific risks to be useful, which leaves AI as a magic wand to wave. Finally, as with many business writers, Choudary occasionally (but not overwhelmingly) drops into jargon like “technological solutionism.”
Overall, I recommend the book. It’s made me think, even as I struggle to apply the principles to my own business.
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Reviewed in the United States on November 22, 2025
★★★★★ 5
Must read - Insightful and Trusted
Format: Paperback
Reading “Reshuffle” was both intellectually energizing and personally relevant for me. Sangeet Paul Choudary’s work is more than just a business strategy manual, it’s a lucid roadmap for thriving amid constant change.
Having spent the past decade steering our teams through multiple waves of technological disruption, I recognized my own journey in Choudary’s stories of platform transformation. His concepts of “connectors” and “combinators” spoke directly to challenges I’ve faced: breaking down silos, fostering creative recombination of ideas, and unlocking new sources of value in our organization. There were moments while reading when I paused, reflected on recent strategy sessions, and realized how much we could benefit from the frameworks outlined here.
What truly set “Reshuffle” apart for me was Choudary’s ability to tie cutting-edge AI trends to everyday executive decisions. When he wrote about the collision between legacy content pipelines and new generative workflows, it echoed conversations I’ve had with other executives.
“Reshuffle” reminded me that constant evolution isn’t just a necessity, it’s an opportunity to lead with optimism and vision. Choudary’s voice is empathetic, insightful, and refreshingly practical, making the book feel like advice from a trusted colleague as much as a renowned thought leader.
In short, “Reshuffle” is a must-read for anyone tasked with steering a tech company through turbulent times. For me, it has become a personal touchstone for navigating and embracing what’s next.
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Reviewed in the United States on August 20, 2025
★★★★★ 5
Finally, a framework that makes sense of AI's impact on knowledge work
Format: Kindle
Most books about AI focus on task automation and productivity gains. Reshuffle does something different: it explains how AI restructures entire systems through three constraints: tasks, coordination, and risk.
For someone working in the language services industry, this book was revelatory. It helped me understand why so many conversations about AI and translation feel misdirected. We debate whether AI will replace translators when the real question is: how will AI reshuffle who creates value in language services?
Choudary's central insight is that when AI removes old constraints (like scarcity of expertise), value doesn't disappear. It migrates to new coordination and risk management challenges. This applies across all knowledge professions, not just translation.
Section 2 on knowledge work is particularly strong. It shows that lawyers, consultants, accountants, and translators are all experiencing the same fundamental transformation. We're not uniquely vulnerable; we're part of a larger reshuffling of how knowledge creates value.
If you're trying to position yourself or your organization for what's coming, this book offers the clearest framework I've found. It's not about having better AI tools. It's about understanding where value pools are forming in the new system.
Recommended for anyone in knowledge work who wants to move beyond surface-level AI discussions.
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Reviewed in the United States on January 25, 2026
★★★★★ 5
Not like any other how-to book on AI--Eric Swanson's Review
Format: Kindle
Reshuffle is not another “how to use AI” guide. It’s a powerful, big-picture look at how AI is reshaping the very foundations of the knowledge economy. Sangeet doesn’t just explore tools—he reveals the tectonic shifts in how knowledge is created, distributed, and valued. Most people use AI to improve old systems; this book shows why the winners will be those who understand and adapt to entirely new ones. Using powerful examples from history, like the bar code, container boxes and the Maginot Line, Sangeet creates powerful frames for new ways of thinking. Insightful, clear, and compelling, Reshuffle is essential reading for anyone who wants to lead in the age of AI
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Reviewed in the United States on July 23, 2025
★★★★★ 5
Would your card still be in the deck after the AI reshuffle?
Format: Paperback
AI’s impact on knowledge workers, and on enterprises, is immense. “Good enough” and inexpensive answers now abound, and the premium once commanded by knowledge workers seems to be slipping away. Enterprises are pinning their hopes on AI-driven efficiencies to stay competitive and relevant. Emotions surrounding this technological breakthrough range from doom and gloom to glee and hope.
Sangeet’s Reshuffle helps build a mental model to understand, navigate, and survive this change, and even thrive in it. It’s a refreshing departure from the usual first-order effects and fallacies that dominate social and print media.
For knowledge workers, staying relevant is becoming increasingly difficult, especially as the very definition of “relevance” evolves. Simply acquiring AI skills may not suffice if the underlying value of those skills has shifted. Judgment, systems thinking, and coordination will become more valuable. Remaining well-paid and autonomous will require protecting and growing contextual and economic value within this transformed system. Simple, but not easy.
At the enterprise level, applying AI for task-based efficiencies in one area often shifts constraints elsewhere. Using systems thinking and positioning AI as the engine, not merely a tool, for innovation and coordination across the value chain will give enterprises a fighting chance to stay competitive.
While the metaphorical pie may grow, simply “playing the same game better” won’t earn you a proportional share of it. Existing systems will be unbundled and re-bundled into offerings that solve emerging constraints. Coordinating across the value chain and taking responsibility for delivering customer outcomes will be key to unlocking outsized gains.
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Reviewed in the United States on October 29, 2025