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Description
The Vernor's Story: From Gnomes to NowAmply illustrated, The Vernor's Story From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and
Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Binding Type: Paperback
Publisher: University of Michigan Regional
Published: 10/03/2003
ISBN: 9780472066971
Pages: 128
Weight: 0.71lbs
Size: 8.51h x 5.53w x 0.41d
Award: Michigan Notable Books - Winner
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
I love it
Color: White
I love! Good quality, good size
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Reviewed in the United States on March 10, 2026
★★★★★ 3
Cheap plastic, Stains
Color: White, Color: White
Cheap plastic holds the soap. The pump is also cheap plastic. The fake marble stains easily. Water builds up in the bottom and causes a stench so you have to wash it everyday. Not worth it, keep looking.
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Reviewed in the United States on October 2, 2025
★★★★★ 5
Ecxelente
Color: Black
Super functional.
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Reviewed in the United States on April 8, 2026
★★★★★ 4
Great product except….
Color: White
Love the base of the holder and color! Plus the brush was a nice add-on. The soap dispenser was not as solidly made as rest of product. Had it for 3 weeks hoping dispenser will last. Would give all high praise if they beefed up the dispenser.
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Reviewed in the United States on April 10, 2025
★★★★★ 5
Nice looking
Color: White
Nice looking and works well.
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Reviewed in the United States on August 25, 2025