SKU: 90040927125

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout SuccessThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C suite executives and top level recruiters, Facebook was MySpace's sorry step brother,

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Binding Type: Hardcover
Publisher: Currency
Published: 04/25/2017
ISBN: 9780451497215
Pages: 320
Weight: 1.10lbs
Size: 9.40h x 6.30w x 1.10d
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SKU: 90040927125

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Lara Dionne a.k.a. Feral
Whiting, US
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Great little handbag, especially for the price. Must buy!
Color: Coffee
I am very pleased with this little bag. I wanted to try out a smaller bag to see if I want to invest in a high-end designer bag that is about this size. I still wanted a trial bag that looked kind of posh, but casual. This bag is excellent. The leather is very fine. The hardware is sturdy and of good quality. It just looks like you paid way more for it than you did. I can fit a small bi-fold wallet, my way too big keychain, a lippie, and my eye drops. I think, if I wanted to cram, I could get my Samsung S22 in there as well. But I usually have that out anyway. This isn't a day bag. It is more for running errands when you don't want to be carrying a big, heavy bag around. I think I will get the designer bag. But I'm definitely keeping this one, too.
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Mary Lou back to San Diego
Phoenix, US
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Supper quality
Looks great. Looks like real leather. Large but doesn’t look it. Holds my small purse/wallet perfectly I can easily take it out of the purse and use the small purse for yoga and other events I don’t need a large purse for. Exactly what I needed. I love it.
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Andrea
Port Orchard, US
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Great bag, roomy
Color: Coffee
I like the look and feel of the bag. It is small and lightweight but it still fits my laptop so it makes going to and from work easy.
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Houston, US
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Beautiful leather bag
This bag is beautiful! The color and size are perfect, and it has plenty of useful pockets inside. Great purchase!
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Top of bag very narrow
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Why they would sew the top of this bag making it so narrow to get into or see your stuff is difficult for me to understand. Love the bag, hate they did this. Such a shame, I would have loved to keep this bag as it was the perfect size and the leather was nice. Bummer
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