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Description
Buyology: Truth and Lies about Why We BuyNEW YORK TIMES BESTSELLER "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products." Time How much do we know about why we buy? What truly influences our decisions in today's message cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three year, seven million dollar neuromarketing study a cutting edge experiment that peered inside the brains of 2,000 volunteers
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores: - Does sex actually sell?- Does subliminal advertising still surround us?
- Can "cool" brands trigger our mating instincts?
- Can our other senses--smell, touch, and sound--be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.
Binding Type: Paperback
Publisher: Currency
Published: 02/02/2010
ISBN: 9780385523899
Pages: 254
Weight: 0.51lbs
Size: 8.10h x 5.20w x 0.70d
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4.4 ★★★★★
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★★★★★ 5
Starter
Works great in my Ford Escape
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Reviewed in the United States on February 28, 2026
★★★★★ 5
Price and quality
Awesome and reasonable price
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Reviewed in the United States on December 25, 2025
★★★★★ 5
Two Filters, Quick and Easy
Size: 16-23 Tacoma, Size: 16-23 Tacoma
The RVgolf Engine+Cabin Air Filters Kit for the Toyota Tacoma V6 comes with two air filters. There is a cabin air filter that fits nicely into the compartment accessed through the glove box and an engine air filter that dropped in easily in the compartment under the hood.
Replacement of both filters was easy, didn’t require any tools, and it took more time to empty and replace the items in the glove box than it did to replace both filters.
The Toyota dealership quoted me $80 to replace the cabin air filter only. I replaced both filters for less than $30.
The filters felt like they were good quality. The engine air filter is multi-layered, with a thin foam layer to keep larger debris from blocking the finer paper filter. The cabin air filter said and looked like it had a carbon layer to absorb smells. The only concern I had was size. After I had replaced both filters I went to slide the engine air filter I replaced into the RVgolf box to throw it away. The engine air filter I replaced would not slide into the RVgolf box. It was too big.
After driving for a few days and a couple of hundred miles, I popped the hood and checked the fit of the engine air filter. The fit looked perfect. See attached photos.
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Fits 2019 accord (gas engine)
Size: 18-22 Accord
Dealer was going to charge almost $200 to change both of these filters in my 2019 accord. These filters fit perfectly and of same quality as the dealer product. Easy to install, saving me lots of money.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
Great quality and Easy to install
Size: 18-22 Accord
As someone with zero experience changing air filters, I was honestly surprised at how easy this was. The fit was perfect for my 2010 Honda Accord Sport, and both the cabin and engine air filters installed with no issues at all. It even came with clear, easy-to-follow instructions that made the whole process stress-free. Saved myself money from going to the dealership, and my car is running great. Definitely recommend for beginners wanting to do a simple DIY maintenance job.
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Reviewed in the United States on May 25, 2026