The Victory Lab: The Secret Science of Winning Campaigns
SKU: 77383306444

The Victory Lab: The Secret Science of Winning Campaigns

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The Victory Lab: The Secret Science of Winning CampaignsUPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so called wise men and replacing them with a radical new data driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of

UPDATED FOR THE 2016 ELECTION

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Binding Type: Paperback
Publisher: Broadway Books
Published: 09/17/2013
ISBN: 9780307954800
Pages: 385
Weight: 0.66lbs
Size: 8.00h x 5.10w x 0.90d
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SKU: 77383306444

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Carnegie, US
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Luxurious blanket
Color: Sand White, Size: Travel/Throw Size - 50" x 60"
So soft and luxurious feeling. Great price for the blanket. Just don’t dry it too long. Great quality.
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Grey Fluffy Blankie
Bought as a gift. I personally have one myself. Very comfy & cozy. I sleep with mine at night as and extra security for the upper part of my body over my blanket.
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Too comfy and adorable 🀩
These socks are super soft and comfy, so cozy. These are the best feel good socks. The material is medium thick, so soft and fluffy. You may find a couple of fluff pieces here and there in your bed or floor after a while. They're still great socks to enjoy and lounge around in. I would suggest turning them inside out when you wash them. A good price for them too.
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Cary Anne
Charlottesville, US
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A little gift of comfort
Style: 1 Pair, Color: Men's Heather Charcoal
Bought a pair back at Christmas as a stocking stuffer for my husband. I ordered more for him recently to wear while he goes through chemo & after effects for a little warmth and comfort. They fit well, are soft & just really nice. Perfect little gift and addition to get cozy and convalesce with πŸ’›
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Soft fluffy socks for a comfortable sleep
Style: 1 Pair, Color: Men's Heather Charcoal, Style: 1 Pair, Color: Men's Heather Charcoal
I am a woman with size 8.5 or 9 feet. I purchased the heather (salt and pepper) pair of these for men, because I was tired of socks that squeezed my toes together. So these have a few inches of extra space at the toes, which is more comfortable for me, since I got these to sleep in. I am including a photo of these next to my usual too tight socks for comparison. When I took off my usual highly elastic tight socks and put these on I literally breathed a sigh of relief. These will keep my feet warm without being constrained. These are neither thick nor thin, but fluffy and very soft. I suggest that anyone who gets these is careful about taking off the small plastic piece that attaches the two socks together. Don't just yank the two socks apart, use some scissors to carefully remove that little piece. Also I suggest hand washing these. Recommended for those of us ladies who are tired of socks that squeeze their toes, for sleeping, and around the house.
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