SKU: 61146189550

A Design Space for Pervasive Advertising on Public Displays

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Description

A Design Space for Pervasive Advertising on Public DisplaysToday, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main

Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges.

The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.

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SKU: 61146189550

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Debra Hileman
Bozeman, US
★★★★★ 4
Looks good but don’t ever take down.
Size: 4 pcs: 15.7*5.7, Color: White
Be ready for gargantuan holes to be put in your wall.
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Reviewed in the United States on March 29, 2026
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Tom Taylor
Carnegie, US
★★★★★ 5
Great purchase
Size: 4 pcs: 15.7*5.7, Color: White
Easy to install. Great quality. Would buy it again.
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Reviewed in the United States on March 20, 2026
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Drago
Grantham, US
★★★★★ 5
Beautiful and very easy to install
Size: 4 pcs: 15.7*5.7, Color: White
They look great and very easy to install, I really recommend this product.
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Reviewed in the United States on May 28, 2026
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Jodi Cook
Cuba, US
★★★★★ 3
Just Ok.
Size: 4 pcs: 15.7*5.7, Color: Maple Wood, Size: 4 pcs: 15.7*5.7, Color: Maple Wood
They look nice but they aren’t sturdy and do not hold much weight. I’ve bought better ones on Amazon.
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Reviewed in the United States on January 12, 2026
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Mrs. Buyer
Chelsea, US
★★★★★ 5
Worth
Size: 6 pcs: 15.7*5.7, Color: White
Really good wall amounts. I used the drywall anchors and it feels sturdy. I put like a 3 pound Crystal on it and it’s holding perfectly fine. I also was able to paint them with no problem would buy again.
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Reviewed in the United States on January 13, 2026

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