SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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Gaffe0880
Whiting, US
★★★★★ 5
Cleans without any harsh fragrance or residue
Scent: Fragrance Free, Size: 12 Fl Oz (Pack of 1)
I got tired of other overly-scented hand soaps and decided to give this a try. It works well for a quick wash after using the toilet and when you're hands are really dirty. It rinses off easily and quickly. While it's unscented, it does have a smell - it's hard to describe, sort of like a bleach-clean scent but, it definitely does NOT smell like bleach. It just smells "clean." Since it's in the bathroom, it also gets used to clean up some other adult things. Since it isn't scented and doesn't leave any residue it's perfect for things that are in close contact with sensitive areas.
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Reviewed in the United States on May 12, 2026
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Verified Purchase
R. Blair
Natrona Heights, US
★★★★★ 5
Smells nice, foams up. Really good.
Scent: Lavender, Size: 64 Fl Oz (Pack of 1)
Good price, got it for a backup in case we run out of the stuff we normally use. It smells pretty good actually.
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Reviewed in the United States on May 24, 2026
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Diego & Natalie
Massapequa, US
★★★★★ 4
Good smelling soap!
Scent: Lavender, Size: 12 Fl Oz (Pack of 1)
Smells great and is gentle on the hands. No artificial colors and no leaks! It smells good and is a good price! The pump works very well, overall am very happy with this soap!
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Reviewed in the United States on February 2, 2026
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AmyFranklySpeaking
Carnegie, US
★★★★★ 5
Must Use FOAMING SOAP BOTTLE for this soap & you will Love it!
Scent: Fragrance Free, Size: 64 Fl Oz (Pack of 1)
I have been using this soap refill for years and love it. I also use the scented versions when this is out of stock and they are not very strong scent. But if you prefer no fragrance, then this is a great soap. Many reviewers are complaining it is watery and thin. YES, IT IS. It is SUPPOSED to be. If you don't know how foaming soap works, you do need a couple pumps of foaming soap but you are using a fraction of the amount of soap you would use (aka WASTE) with standard soap. Have you ever seen your kid pump soap in the bathroom? Not once, or twice, but three or four times? Well, they can do that with this soap and not waste it because it's half air in each pump. It's SUPPOSED to be for foaming hand soap. Don't get fooled by your costly regular or foaming soap. Buy this and have clean hands and SAVE money! My family has very sensitive skin and nobody gets rough, red hands from this soap. No problems. HIGHLY RECOMMEND THESE FOAMING SOAP DISPENSERS FOR THIS PRODUCT: https://www.amazon.com/dp/B07PVFXSVC/ref=sbl_dpx_bath-accessories-countertop-soap-dispensers_B07Z8J57J7_0?th=1 UPDATE ON REVIEW (August 2020): I recently just ordered this item and it was delivered with new packaging. I thought it was the same product, but it seems to have additional ingredients now including alcohol. Hm. Need to look closer into this and will update when figure out what has changed. UPDATE ON INGREDIENTS (October 2020): The new formula is now showing the ingredients. It has changed. A lot. One ingredient that was removed is PHENOXYETHANOL which is GREAT they removed that! However, if they only removed that, then this would be an amazingly safe hand soap (by EWG standards it would be golden). However, it is a completely different soap with a completely different list of ingredients. I will wait until the EWG rates these ingredients before continuing to purchase this. As other reviewers have noted, it does now have "fragrance" in the ingredients - and misleadingly states "(natural)" next to the word fragrance, which means absolutely nothing in terms of what is allowed and what is not. Do your research on what the word "fragrance" means on labels and what could possibly be in your product under that ingredient. In addition it now does have alcohol in it, which some may like, however I don't think soap needs it. If you are washing, you don't need to sanitize anything. It's overkill ingredient - not needed and dries your hands out.
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Reviewed in the United States on August 18, 2020
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Jake
Charlottesville, US
★★★★★ 5
Cruelty free and works well!
Scent: Fragrance Free, Size: 12 Fl Oz (Pack of 1)
This soap lasts a long time. One bottle lasts one person roughly 3 weeks to a month, depending on frequency of hand washing in a day. It has a slight smell if you get near it that to me smells like a fresh clean smell. It is cruelty free and when I researched the brand, not tested on animals. It also seems like it is made out of healthy ingredients. Overall I will keep buying it.
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Reviewed in the United States on January 19, 2026

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