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Description
Myths of Marketing: Banish the Misconceptions and Become a Great MarketerIt's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?
The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.Binding Type: Hardcover
Publisher: Kogan Page
Published: 01/28/2020
ISBN: 9780749498481
Pages: 240
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.75d
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★★★★★ 5
Very good for the skin
This sebum and honey balm is a jewel. It absorbs very quickly, leaves no greasy feeling and hydration lasts all day. I use it on my face and body. As it is 100% grass-fed, you can see the quality. Goodbye dry and tight skin. The 120g bottle yields a lot. I'm going to replace it
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Reviewed in the United States on May 6, 2026
★★★★★ 1
Made in China
I'm sorry but I would have never bought this item if I knew it was manufactured in China. They don't have the quality control we have in the U.S. and that's extremely important to me when using body products and taking supplements.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Elsie approved, no bull, bee sweet.
Smooth as warm butter, not at all greasy, absorbs faster than a sprinting calf, easy on one’s hide, no barnyard smell- more like a field of clover, leaves the skin udderly refreshed and glowing. It’s a honey of a deal and worth it. Silly comments, but all true in this gals opinion and that’s no bull.
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Reviewed in the United States on April 15, 2026
★★★★★ 5
Great product!
Style: Deep Moisturizing, Size: 1.76 Fl Oz (Pack of 1)
I love this stuff! My mom introduced this to me while I was visiting her, and within 3 days of using it I knew I needed to order one for myself. It has no smell, goes on buttery soft, and soaks in well. It is not heavy at all. At night I layer it on thicker and during the day I put a very thin layer on under my makeup. My skin is so much softer and hydrated. I have had small bumps on my cheeks for so long and they were gone within 3 days. My skin looks dewy and soft.
I read reviews of other brands that smelled, were oily, or too heavy. This is none of those things and it is a great price!
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Best Beef Tallow Cream I’ve Tried
Style: Deep Moisturizing, Size: 1.76 Fl Oz (Pack of 1)
Exactly what i was looking for, some of the beef tallow creams have a weird consistency which i don’t love wearing during the day. This cream is perfect for day and night. smells very good, application is perfect not greasy, moisturizing, soft. I love it! 10/10,
will be buying again 💗
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Reviewed in the United States on May 29, 2026