Winning the Big Ones: How Teams Capture Large Contracts
SKU: 32441171595

Winning the Big Ones: How Teams Capture Large Contracts

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Description

Winning the Big Ones: How Teams Capture Large ContractsThe authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: Structure your business acquisition process like the top performers Select the best few opportunities Develop a win strategy that differentiates your solution on

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts:
Â¥ Structure your business acquisition process like the top performers
Â¥ Select the best few opportunities
Â¥ Develop a win strategy that differentiates your solution on those attributes most important to the customer
Â¥ Establish the Price-to-Win to bid the highest price possible and win
Â¥ Collect intelligence and conduct competitive analysis
Â¥ Influence the customer to shape the acquisition to improve your position
Â¥ Pre-sell your solution
Â¥ Organize and staff the capture team
Â¥ Craft persuasive win themes and proofs of benefits
Â¥ Close the sale with effective negotiation strategies.
All of these techniques are illustrated with a hundreds of real world examples.

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SKU: 32441171595

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