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Description
The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the FutureToday, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high value market offerings. Defining an effective product vision requires deep discipline and multiple skills.
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.
Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.
Learn How To:
- Move from tactical to strategic designer, and gain a more influential leadership role
- Create strategy-led product visions the organization can rally around and deliver
- Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences
- Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing
- Influence and improve the long-term direction of your business to effect real-world positive change
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/02/2020
ISBN: 9780136654322
Pages: 288
Weight: 1.05lbs
Size: 9.10h x 7.20w x 0.60d
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Fun ball
It doesn’t last a whole long time, but she loves it! It’s crazy and it drives her playfulness crazy!
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Reviewed in the United States on February 8, 2026
★★★★★ 2
No squeak balls
Color: A.Green+Orange
They don’t squeak. They bounce much either.
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Reviewed in the United States on March 25, 2026
★★★★★ 3
Too big for puppies
Color: A.Green+Orange
The balls were a bit too big for my 6 month chihuahuas:/ they are as big as a tennis ball so puppies didn’t like nor play with them
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Frenchie approved
Color: A.Orange+Blue+Green
Frenchie approved
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Soft and light
Color: A.Orange+Blue+Green
My doxie loves them
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Reviewed in the United States on April 26, 2026