SKU: 2950889124

Recommendation Engines

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Recommendation EnginesHow companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined

How companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like."

Schrage offers a history of recommendation that reaches back to antiquity's oracles and astrologers; recounts the academic origins and commercial evolution of recommendation engines; explains how these systems work, discussing key mathematical insights, including the impact of machine learning and deep learning algorithms; and highlights user experience design challenges. He offers brief but incisive case studies of the digital music service Spotify; ByteDance, the owner of TikTok; and the online personal stylist Stitch Fix. Finally, Schrage considers the future of technological recommenders: Will they leave us disappointed and dependent--or will they help us discover the world and ourselves in novel and serendipitous ways?



Binding Type: Paperback
Publisher: MIT Press
Published: 09/01/2020
ISBN: 9780262539074
Pages: 296
Weight: 0.65lbs
Size: 6.90h x 5.00w x 0.80d
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SKU: 2950889124

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Jeremiah Priddy
Fort Morgan, US
★★★★★ 4
Great value
Color: 6-in-1 Silver, Size: Rechargeable
Great value for the price. Opener works great and holds a charge well.
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Reviewed in the United States on March 30, 2026
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Mike
Draper, US
★★★★★ 5
Don't pass this one by
Color: Gunmetal Grey, Size: Rechargeable
This is the best wine opener we ever had...push button once...it goes in, pulls cork out, then reverses and drops cork in your hand...all with one push of the button. Long battery life between charges.
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Reviewed in the United States on May 6, 2026
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Vivian Davis
Los Angeles, US
★★★★★ 5
Works just like it says.
Color: 8-in-1 Silver, Size: Rechargeable
My hands can no longer open a bottle of wine. This makes it so easy.
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Reviewed in the United States on May 29, 2026
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Divya
Boise, US
★★★★★ 5
Game Changer for Wine Lovers
Color: 8-in-1 Silver, Size: Rechargeable
Circle Joy Electric Wine Bottle Opener and I’m honestly really impressed. Setup was super simple, and it works exactly as advertised—just place it on the bottle, press a button, and the cork comes out smoothly in seconds. No struggling, no broken corks, and no mess. It makes opening wine feel effortless and a lot more enjoyable. I also love the sleek design—it looks modern and feels sturdy, not cheap. If you have the set with accessories, the extras like the foil cutter and pourer are a nice bonus and actually useful. Overall, this is a great little gadget, especially if you open wine often or just want something convenient and easy to use. Definitely a solid buy or even a nice gift idea.
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Reviewed in the United States on April 16, 2026
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Bruce Dresser
Lexington, US
★★★★★ 5
Great electric corkscrew
Color: 7-in-1 Silver, Size: Rechargeable
The electric corkscrew works perfectly. It makes opening wine bottles so easy. I haven’t had to recharge the device for weeks!
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Reviewed in the United States on April 6, 2026

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