SKU: 28580089165

Competing Against Luck: The Story of Innovation and Customer Choice

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Competing Against Luck: The Story of Innovation and Customer ChoiceThe foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones.

Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

--Inc. Magazine

Binding Type: Hardcover
Publisher: Harper Business
Published: 10/04/2016
ISBN: 9780062435613
Pages: 288
Weight: 1.00lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 28580089165

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Battle Creek, US
★★★★★ 4
Too much info
Format: Hardcover
This is a very detailed book, almost to detailed if you get overwhelmed easily as a new mom to be like I was. There are amazing pictures, and just about everything is answered here. This also goes great with the pregnancy day by day sister book if you like this much detail.
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Reviewed in the United States on May 29, 2025
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Satisfied Buyer
Port Orchard, US
★★★★★ 5
Love this book!!!
A pregnancy must have! Every day you get to follow along with what your baby is going through. I was so excited not to have to wait for the week mark to read something new. I loved the pictures and advice and information about what baby and I were experiencing and each time a new symptom came alone I opened this book and it would address that topic on that day. I highly recommend it for first time mom-to-be.
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Reviewed in the United States on July 13, 2015
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L. M. Fine
Houston, US
★★★★★ 5
Perfect!
Great book for just what you need if you are a first time mom or dad. Lets you take in all of the overwhelming information that comes with parenthood in easy to bite pieces with pictures and captions. Very appealing to the eye and easy to put down and pick up whenever you have time. Does not go into a lot of detail on most things, just gives an overview and pointer for almost any question or concern a new parent might have. If you need more information because of your situation you can then seek it elsewhere.
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Reviewed in the United States on April 2, 2013
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Anna O.
Lowell, US
★★★★★ 5
Wonderful book
This is the best baby book ever in my opinion. It's very detailed and informative but the way it's set up doesn't make it overwhelming. Also, this book has lots of beautiful, colorful, bright pictures in it. I purchased this book along with Pregnancy Day by Day. I definitely recommend this book!
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Reviewed in the United States on May 21, 2017
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Frank A
Lexington, US
★★★★★ 5
A Must-Have for Smooth, Clean Skin!
Style: Detoxify
I've tried several exfoliating products over the years, but the Cleanlogic Detoxify Charcoal Infused Exfoliating Body Scrubber stands out as one of the best! The dual-texture design is incredibly effective — one side is gently exfoliating while the other is a bit more textured for those extra-tough spots. It leaves my skin feeling super soft, clean, and noticeably refreshed after every shower. The charcoal infusion is a nice bonus. It adds a sense of detoxification that feels like I'm giving my skin a mini spa treatment at home. I love that this comes in a 3-pack — it's a great value, and I can keep one in my travel bag, one in the shower, and a spare for when I need it. Durable, easy to hold, and dries quickly too. If you're looking to level up your daily skincare or shower routine, this is a simple but powerful tool to add. Highly recommend!
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Reviewed in the United States on July 9, 2025

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