SKU: 24743871632

The Laws of Simplicity: Design, Technology, Business, Life

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The Laws of Simplicity: Design, Technology, Business, LifeTen laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75 megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."



Binding Type: Paperback
Publisher: MIT Press
Published: 09/01/2020
ISBN: 9780262539470
Pages: 128
Weight: 0.30lbs
Size: 7.90h x 5.40w x 0.40d
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SKU: 24743871632

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nina w.
Battle Creek, US
★★★★★ 3
Not for super chewers
My doodle puppy chewed the rings off. Definitely not made for a super chewer
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Reviewed in the United States on January 21, 2026
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Tracy Schletzbaum
New York, US
★★★★★ 4
Ok for an aggressive chewer but not the best
Color: Pink
O Jane an aggressive chewer. This has held up ok. But she still occasionally gets pieces chewed off.
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Reviewed in the United States on February 2, 2026
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sabrina island
New York, US
★★★★★ 5
She has torn up all her toys but not this one
Color: Pink
My dog loves this toy
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Reviewed in the United States on May 2, 2026
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Amazon Customer
Fort Morgan, US
★★★★★ 5
Great for teething puppies
My fur kids love this toy and keeps them entertained.
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Reviewed in the United States on March 29, 2026
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Jess4twenty
Port Orchard, US
★★★★★ 2
Don’t waste your money. Your dog will be eating plastic…
Color: Pink
My dog ends up chewing the plastic ends which is destructible, so I took it away from her. She loved it though and the colors are cute. But eating plastic isn’t ever a good thing. I recommend sticking to actual bones or something else, not this.
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Reviewed in the United States on January 13, 2026

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