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Description
This Is Marketing: You Can't Be Seen Until You Learn to See#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Binding Type: Hardcover
Publisher: Portfolio
Published: 11/13/2018
ISBN: 9780525540830
Pages: 288
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d
Review Citations: Booklist 10/15/2018 pg. 6
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
FANTASTIC FIT
Size: 16 Plus, Color: Washed Blue
I'm a 4'7" , 65 year old woman. Due to abdominal issues I needed jeans that give that extra something on the waist. I've tried on just about every brand of jeans ranging in size from adult/junior 6 to 12. If they fit on the legs the waist was huge. If they fit on the waist the legs and butt had enough room for me and a friend. I was resigned to wearing yoga pants and leggings with big shirts. My son mentioned that he loved the Amazon basics men's dress slacks, so I figured why not. First I looked at women's and juniors, and I knew from the measurements that I was still stuck. Then I remembered that about 15 years ago I'd buy girls pants (I was a size 12 in kids at the time) Looking at the sizes I knew a 12 was way too small, then I saw the 16 plus. With hesitation I bought them. Well glory be miss Agnes, THEY FIT. Comfortable, real jeans again. Sure, I have to take them up about 6 inches, but that's fine, not a problem. I'm just so happy to have real jeans again !!!
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Reviewed in the United States on November 30, 2023
★★★★★ 5
Love them!
Size: 7 Slim, Color: Washed Blue
I did but expect these jeans to fit so well and look so nice on my daughter. Hands down the best jeans I’ve purchased for her, much better fit and quality than the other stores! The length is perfect, but it’s a little snug in the waist. Still a great fit with some stretchiness! Great value!
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Reviewed in the United States on July 25, 2025
★★★★★ 5
Great pair of Jean and great price!
Size: 14, Color: Washed Blue, Size: 14, Color: Washed Blue
I can’t believe these were only $13. They feel and look like quality jeans, very basic/simple boot cut. My daughter says they’re stretchy and comfortable. I ordered her a size 14 (12’s fit her waist but are always too short) She’s 11 years old, 5’ tall, about 80lbs. The waist adjusters were great for the perfect fit.
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Reviewed in the United States on August 9, 2025
★★★★★ 5
Love the Options
Size: 10 Slim, Color: Medium Wash
I love that there are slim and plus sizes. Allows me to find the perfect fit for my girls!!
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Amazing jeans! My daughter loves them!
Size: 7 Slim, Color: Washed Blue, Size: 7 Slim, Color: Washed Blue
My daughter is really slim but tall. She is 7 about 50 pounds. She loves them and I’m so happy because all the other jeans that I buy I have to return cuz they are all too big on her. The jeans are stretchy and feel much more expensive for the price! Great quality! I will be ordering more for sure!
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Reviewed in the United States on April 14, 2026