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Description
Richard Kühn; Urs Fuhrer; Cristian Kühn; Zoé Waldenmeyer | Marketing – Analyse und StrategieDrei grundlegende Vernderungen prgten in den letzten Jahren die Entwicklung des Marketingdenkens: Das Aufkommen der Service Dominant Logic als Ausdruck der steigenden Bedeutung von Dienstleistungen fr die Marketingpraxis Die Digitalisierung und ihre Auswirkungen auf den Stellenwert des Online Marketings und die Entstehung neuartiger Geschftsmodelle Die prozessorientierte Interpretation von Kundenbeziehungen im Rahmen des Relationship Marketing und des
Drei grundlegende Veränderungen prägten in den letzten Jahren die Entwicklung des Marketingdenkens:
- Das Aufkommen der «Service Dominant Logic» als Ausdruck der steigenden Bedeutung von Dienstleistungen für die Marketingpraxis
- Die Digitalisierung und ihre Auswirkungen auf den Stellenwert des Online-Marketings und die Entstehung neuartiger Geschäftsmodelle
- Die prozessorientierte Interpretation von Kundenbeziehungen im Rahmen des Relationship Marketing und des Customer Experience Management
Die 16. Auflage des bekannten Standardwerkes «Marketing – Analyse und Strategie» wurde unter diesen Gesichtspunkten vollständig überarbeitet und wesentlich erweitert.
DAS SERVICE-PAKET ZUM BUCH
Service-Paket «Marketing – Analyse und Strategie»Als Dozent planen Sie, die 16. Auflage von «Marketing-Analyse und Strategie» im Unterricht einzusetzen? Oder möchten Sie als Marketingpraktiker die Strategiemethodik des Buches nutzen, um eine Marketingsituationsanalyse durchzuführen oder eine Strategie zu erarbeiten? Wir unterstützen Sie mit einem kostenlosen Service-Paket. Dieses enthält vier Module:
- Materialien zur 16. Auflage – Abbildungen und Kernaussagen als Hilfsmittel zur Gestaltung von Unterrichts- und Präsentationsmaterialien
- Selfservice-Slides – Beispiel eines Foliensatzes zum Buch (Autor: Dr. Michael Kreuzer)
- Arbeitsblätter zur Marketing-Situationsanalyse (gemäss Anhang I)
- Arbeitsblätter zu den Marketing-Strategieentscheidungen (gemäss Anhang II) Marketing-Paket.zip
Komprimiertes Archiv im ZIP-Format 2,7 MB
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4.6 ★★★★★
Based on 408 reviews
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Product Reviews
★★★★★ 5
Talk about SOFT!!!
Color: Champagne Fawn, Size: 50"x60"
Definitely a premium product! Softness is a 10/10 very little shedding and the stitching is solid. Medium to heavy weighted throw blanket. Picture is exactly what u get in person. It’s very cool to the touch and again so soft and dense. I lay with it on me watching tv and it’s definitely a sensory thing, I can’t stop touching it. Best blanket I ever had. The material underneath is very soft as well and keeps you warm. I bought the matching pillow case and it’s equally just as good. In my opinion it’s worth the money if u have it to spend. I plan on getting the bigger size blanket on prime day.
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Reviewed in the United States on April 7, 2026
★★★★★ 5
GORGEOUS!
Color: Champagne Fawn, Size: 60"x80"
Large and durable faux fur that is heavy and keeps you warm. It is so soft and fluffy. Super good quality and I love the champagne color. The cotton content is perfect and feels extremely soft on the skin. The price is high even though I bought it on sale. The value is worth it and I will buy another one when it goes on sale!
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Reviewed in the United States on December 12, 2025
★★★★★ 5
Super soft
Color: Brown Sable, Size: 60"x80"
I bought this last year as a gift for myself. Im such a sucker for blankets and honestly have way too many. I love the heaviness of this blanket. The size of it is great as a throw for the end of my bed or to pull over me if I get cold. It can tend to get a bit hot with being so thick. I love that it doesn't shed all over the place is great quality. This bla ket is super soft and looks amazing where its laying as a throw piece. It does have a bit of weight to it and makes you feel super comfortable laying under it. The scent of it was a bit weird coming straight out of the package, but once opened and had time to air out it was fine. I love this bla ket and would absolutely buy it again!
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Reviewed in the United States on March 8, 2026
★★★★★ 5
Luxury Soft Faux CHINCHILLA Fur
Color: Birch Mink, Size: 60"x80"
The softest fur in the world comes from chinchillas, which have fur that is 30 times softer than human hair. Other notably soft furs include those from mink and angora rabbits. So after much consideration, I ordered the FAUX CHINCHILLA fur throw and absolutely love love love it. I actually purchased it as a house warming present for a friend, but somehow ended up receiving two and I kid you not it is the best mistake I ever made next to matrimony. My honest opinion is to ignore all the nonsense gobbledygook reviews and focus on the winners like the one written by Macy. Yes it's heavy and I'll probably have it professionally cleaned when the time comes, but folks I kid you not it is the softest, prettist and most impressive throw I've experienced to date. As others recommended... buy it, wrap it around your body and experience just how incredibly delightful it really is!!!
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Reviewed in the United States on April 13, 2026
★★★★★ 5
EVERGRACEHOME Luxury Soft Faux Chinchilla fur throw blankets
Color: Espresso Mink, Size: 60"x80"
The throw blankets look well made. Very soft and heavy and good for cold nights. It keeps us very warm. I had ordered two throw blankets and we are happy with them.
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Reviewed in the United States on May 17, 2026
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